As neuroleadership specialists, we are often fascinated by how high tech entrepreneurs and founding CEOs think and make decisions.

Research suggests that a key difference in the wiring of an entrepreneur’s brain is that it does not respond to ambiguity and uncertainty in the way that most other brains do. Instead of spending time resolving ambiguity on first encountering a problem, entrepreneur brains instead make fast decisions using simple criteria and ‘jump in’ to resolve challenges and opportunities before details are fully understood.

This suggests a preference for problem resolution by insight and a reliance on ‘gut’ instead of a reliance on analysis.

This is a skill that many of us could benefit from, without needing to alter our natural preferences. Fortunately, our brains are not permanently ‘hard wired’ and we can learn to think creatively and make decisions this way, and to help others do the same.


Noesis delivers neuroleadership consulting and training to organizations handling everyday change and major transformation initiatives. We help our Fortune 500 clients scientifically improve leadership.